Ron Borland (PhD) is the Nigel Gray Distinguished Fellow in Cancer Prevention, at The Cancer Council Victoria, Australia where he has worked for over 30 years. He is in the Web of Science list of the World’s most influential scientists. He is one of the Principal Investigators of the International Tobacco Control Policy Evaluation Project, an international collaboration that is analysing the impact of policies on smoking and has led to better understanding of the challenges of preventing relapse.
He has developed a range of mass-disseminable smoking cessation interventions, including the QuitCoach which he has shown to be effective in randomized trials. He has a special interest in harm minimisation strategies and strategies to assist highly disadvantaged, high smoking prevalence groups. He is the developer of CEOS theory: a comprehensive theory of Hard to Maintain Behaviour Change.